Vision, Mission & Values

An organisation’s aspirations and strategies for the future

The vision describes the main purpose of an organisation; its reason to exist. As a long term view of where the organisation is aiming, a vision should be both aspirational and achievable.

This part of our model illustrates the influences on an organisation, the environment in which it operates and the factors which support and steer the fulfilment of their vision.

A mission summarises where the organisation is going over a given period as it moves towards achieving its vision. The mission must be practical and realistic, and have the support of all employees and other relevant stakeholders.

Strategies are achievable and accountable plans to reach the objectives of the mission. The strategies should also be in keeping the organisation’s values and culture – “the way things are done around here”.